I just finished reading Carry A Big Stick: The Uncommon Heroism of Theodore Roosevelt, by George Grant. I'm reading it with my kids as we study the early twentieth century. We started reading it several years ago and just finished the first part-his biography. I was fascinated with the rest of the book as it analyzes his character and legacy. Over the next few weeks, I will share some of my favorite quotes. Here's my first one:
Speak softly and carry a big stick; you will go far. It sounds rather as if that were but a homely old adage, yet as is often the case with matters of tradition, this truism is actually true.
Thursday, January 24, 2008
How to Make Sales Online
Here's an article my hubby, Steve, wrote. I thought you might like it.
Yesterday, we found some products for our niche and now, we need to show our niche what what we have! We will do this through emails, a web site and a blog. You should see quickly how to make sales online using these three tools.
An email is by far the easiest way to tell people about what you have to offer. And if you are selling affiliate products, you don't even need a website or a blog. All you have to do is put your affiliate link in your email and when your readers click on the link, they will be taken to the product web page and if they buy, you will get a commission.
A blog is the next easiest way to display your products. You don't need web hosting, a domain name or even a web page. All you do is sign up for a free account at blogger.com, create your blog and then show people what you have. With a free blog, you can sell physical products, information products or even affiliate products.
The final way to display your wares is a web page. A web page gives you more control and flexibility than a blog. And this is where a lot of people make a HUGE mistake.
Do you know what the MOST profitable web page known to man is? It is the single page web page (sometimes called the Sales Letter). Think about it. You go to the average web page and you are immediately bombarded with 20 different products and dozens of links that divert your attention.
What you need is a single web page that is focused on one thing and one thing only - the product you are trying to sell. You want to emphasize the benefits of your product - what is in it for your customer. And the last thing you need is distracting links or navigation buttons that take your visitor AWAY from your product!
A confused mind does not buy. I want the visitors that come to my product page to have only two choices...buy or not buy! A portal page is fine for leading your visitor to a product page, but once your visitor is on a product page, you do not want to give them any reason to click away from that page.
Stephen Beck teaches 7 simple repeatable steps to starting a Christian Home Based Business. For a free CD explaining those steps, visit Start Home Business right now.
Yesterday, we found some products for our niche and now, we need to show our niche what what we have! We will do this through emails, a web site and a blog. You should see quickly how to make sales online using these three tools.
An email is by far the easiest way to tell people about what you have to offer. And if you are selling affiliate products, you don't even need a website or a blog. All you have to do is put your affiliate link in your email and when your readers click on the link, they will be taken to the product web page and if they buy, you will get a commission.
A blog is the next easiest way to display your products. You don't need web hosting, a domain name or even a web page. All you do is sign up for a free account at blogger.com, create your blog and then show people what you have. With a free blog, you can sell physical products, information products or even affiliate products.
The final way to display your wares is a web page. A web page gives you more control and flexibility than a blog. And this is where a lot of people make a HUGE mistake.
Do you know what the MOST profitable web page known to man is? It is the single page web page (sometimes called the Sales Letter). Think about it. You go to the average web page and you are immediately bombarded with 20 different products and dozens of links that divert your attention.
What you need is a single web page that is focused on one thing and one thing only - the product you are trying to sell. You want to emphasize the benefits of your product - what is in it for your customer. And the last thing you need is distracting links or navigation buttons that take your visitor AWAY from your product!
A confused mind does not buy. I want the visitors that come to my product page to have only two choices...buy or not buy! A portal page is fine for leading your visitor to a product page, but once your visitor is on a product page, you do not want to give them any reason to click away from that page.
Stephen Beck teaches 7 simple repeatable steps to starting a Christian Home Based Business. For a free CD explaining those steps, visit Start Home Business right now.
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