The Sell Your Knowledge Funnel Process

The sell your knowledge funnel process is an excellent illustration of how to build a business selling information over the internet. Once you understand it, you will know exactly how to build your business online.

What I want you to do is to get in your mind a picture of a huge funnel. This funnel should have a wide opening at the top and a small opening at the bottom. Entering the top of the funnel is easy because of its large width. However, emerging from the bottom of the funnel is more difficult. This is because of how narrow and thin the bottom end of the funnel is.

This funnel is exactly how the process that you use to make money on the internet works. It is easy to sell your knowledge if you are offering it for free in a report. It becomes a little more difficult when you charge $10 for information. It becomes even more difficult if you are charging $37 or $67 for additional information. This is why you need to have multiple products in your eBook business.

Why do you want to set your business up to sell your knowledge like this? You do so because at the top of your funnel is where you are going to have the most amount of people. As you continue to move through the funnel you are going to have less and less people. Generally speaking more people will buy your $10 eBook than your $500 home study course. This is because when you charge more, it requires a higher level of commitment.

As a result, it is important that you take the time to build confidence in you in the mind of your customers. You need to demonstrate to them through your marketing process when you sell your knowledge that you care about them and not just their money. The key to these online business opportunities is to build trust in the mind of your customers. This will help them to understand your message and they eventually become promoters of your message, which is how you find affiliates.

This is exactly how the funnel works in your internet marketing business. As you begin your real online business, your main focus is to find something to sell. If you can do that, you know you can make money. That being said, the business owners who recognize this process will make more money and will have more customers doing higher value transactions with them because of this. As the needs of their customer, they are able to meet those needs.

By helping your customers to become more confident with the information you teach them, you create a stronger base of customers. Your funnel should have products that grow in complexity and value as you move up the price points. The better your products and services do this, the more money you will make. Now you do not have to start your business like this. You do however want to keep it in mind so you can factor this into your decision making process as your business grows and you sell your knowledge more effectively.

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Copyright Stephen Beck, 2009
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Stephen Beck teaches entrepreneurs how to increase their home-based business opportunities. Go grab his 3 free videos at http://www.8weekstoprofits.com so you can start now.