Free Webinars: How To Use As a Marketing Tool

In my last series of articles, I discussed four types of webinars. With model number two, you can offer a free webinar to help promote your services. This is called a "How-to Webinar." If you have a complicated product to sell then this is perfect. You will teach people how to do things in this type of webinar. After that you will then offer your services if it is something that they do not want to tackle themselves. The mortgage industry for example is a great place that the ''How-to Webinars'' will work perfectly.

Using the example above, you can teach people how to do their taxes and probate on your webinars. You may even teach them how to choose a qualified professional. After you have taught them what has to be done, then the next step will be to offer your services to get this done for them. You will have to be just as qualified as what you have described. You can give them a general guide of 10 things that they will need to know when choosing a best person to work with. Your competitors may meet five of these. However, you must ensure that you have the skills and expertise to meet all 10.

These types of webinars can be used as a tool to teach people about the new regulations and rules that have been implemented. One topic that could yield lots of money for any tax attorney would be how to tackle your taxes. The tax attorney can use the beginning of each tax season to put in place the "How-to Webinar" that will teach people about new changes and rules in this sector. They will see all the bureaucracy that is involved, and then he will show how he may help them.

Industries that are service related have not tapped into the benefits that "How-to Webinars" can give. But this is one area that could really use webinars. Any service industry can be highlighted in webinars; the topics that could be covered include: pre-qualifying people, making sales, setting up appointments, etc.

Who are the professionals who could benefit from webinars? This can range from investors trying to promote their services or even those who are trying to sell under-valued property to buyers. Professionals in the health-care industry who want to teach their prospects about certain issues are also possible users of this tool. They would then try to establish contact by having a meeting with the people they have taught.

People who have insurance and do not know what to do are another group that can be reached with this type of service. The insurance salesman will simply show them all the plans that exist and explain to them which is best for certain groups of people. After he has done this on the webinar, he can then have a free one-on-one session to guide those people who do not have a clue about the best plan for them.

I think that one-on-one consultation is very important. This type of strategy is needed in some industries. In a webinar, viewers receive the necessary training, and from there you make individual connections. Only people who are really interested in buying the product will get the opportunity to have one-on-one appointments.

Non-profit organizations can also benefit from webinars. They can use the webinars to attract potential donors and show them why they are the best organization to invest with. After the webinar is finished, they can see the website on which they can make their donation.

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Copyright Stephen Beck, 2010

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Stephen Beck specializes in showing others how to grow their businesses through recording webinars. Get his free online business information at http://www.WildlyWealthyWebinars.com

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