With a few "webinar how to" tips, you can easily host your own. The beauty is they can explode your online or offline business and at a conversion rate that beats almost any other marketing strategy. I have seen anywhere between 10 and 30% of attendees become buyers. Are you interested in this kind of conversion? Great! Read on, and I'll show you what you need to host your own webinar.
The first step is to put together a dynamite powerpoint presentation. In it, you will want to keep a balance of giving enough content that your attendees feel like their time was well spent but also creating a desire to know more, even leaving some questions unanswered.
To be fair, you could not possibly present everything about your niche in just one 60-minute webinar. Nor could your attendees learn everything in that same amount of time. So it is to your benefit and theirs to offer an opportunity for "continuing education" at the end of your webinar. This education could come in the form of a book, an ebook, a home study course, or your services.
So, when creating a webinar, you need to balance the need for sharing good information with creating a desire to know more about your topic. And that desire to know more should translate into product sales.
The second webinar how to step is finding a webinar hosting platform. There are a variety of webinar hosting solutions for all types of budgets. Choosing the right one for you depends on how you will use it. If you plan on having a lot of people at the same time (over 1000), a pay per attendee per minute may be the way to go.
However, if you will have fewer attendees (less than 1000) and lots of webinars per month, choose to pay a monthly flat rate. Since most of the webinar hosting companies offer almost identical options, you will pay based on the size of your webinar and frequency of use.
The third step is to ask people to attend your webinar. This requires some thought and planning.
The best place to start is your existing email list. But what if you don't have an email list? Now you know better! Lucky for you there are companies that can help you build this list. If you give them your customers' physical addresses, they can return an email list to you.
After your own email list, visit blogs, forums and Yahoo Groups that cater to your target market. Write a content-driven post or answer a question, then leave the webinar invitation in your signature. Other places to find attendees for your webinar are facebook, twitter, Google buzz, squidoo and myspace. In fact, announce your webinar in all the social media places and even submit an online press release.
Finally, remember your affiliates. You can work out reciprocal arrangements with your partners and even your competitiors. This will especially be popular if you show them what is in it for them. You could give them a portion of the sales or even set up a webinar where you share subscribers lists.
So these are the 3 essential webinar how to steps to creating and hosting your own webinars. None of it is rocket science, but do these 3 things and you will see your sales skyrocket like never before!
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Copyright Stephen Beck, 2010
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Stephen Beck shows individuals and small businesses how to explode their sales using webinars! He invites you to an informative FREE weekly webinar to pick up tons of webinar how to tips. Hurry, these fill up fast! Lock in your place here: http://www.WildlyWealthyWebinars.com.
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