So you want to start a consulting business? Imagine having someone looking at your website and having their credit card in hand ready to buy from you. However, what you cannot see is the fact that the person that is ready to buy from you is about to be distracted by something going on away from their computer.
As a result, you have just lost out on a potential client, unless you first captured her email in an autoresponder. This allows you to follow up with her later. An autoresponder gives you the ability to contact your prospects by sharing with them information about your products and services, as well as driving them back to your website.
Autoresponders are a must have program when starting a consulting business and they do not just help with your email. Here are some strategies that you can use to set up autoresponders to help you make money on the internet by providing informative newsletters and articles to your potential clients.
1. Create a newsletter
Creating a newsletter is going to do several things to help you with converting your potential clients into actual clients. A newsletter builds up credibility in the minds of your prospects as well as allows your prospects to better understand what it is you have to offer.
2. Promote a newsletter for affiliates
As a consulting business owner with affiliates, a newsletter allows you to keep them up to date as to the latest news and events that is going on with your products and services. This information will help them to be able to maximize their commission and promote your consulting business more effectively.
3. Showcase your articles
Showcasing your articles is yet another powerful way to use an autoresponder when starting consulting business as articles allow you to demonstrate your expertise and attract more visitors to your website as well as make more money.
By writing articles that provide information of value, many editors (both online and off) will distribute them with a resource box. A resource box describes who you are and describes the products and services you offer. A resource box can also provide a link to your autoresponder address.
Say you authored 50 articles. By taking these articles and putting them into an autoresponder, you can create a list that contains article titles, the autoresponder address and a brief abstract of the article. Next, promote the list of articles. It should also have publishing guidelines to make it easy for your affiliates to add their articles and give you more content to work with.
These are three strategies that you can implement with autoresponders for newsletters and autoresponders. By utilizing these and other strategies an autoresponder can be a powerful tool when starting consulting business.
_____________________
Copyright Stephen Beck, 2009
You have permission to reprint this article, as long as you don’t make any changes and include the bio below.
Stephen Beck shows people how to launch a Christian home-based business. Go get his three free videos at http://www.8weekstoprofits.com so you can begin today.
Showing posts with label articles. Show all posts
Showing posts with label articles. Show all posts
Wednesday, July 01, 2009
Thursday, June 11, 2009
How To Use Articles To Increase Search Engine Position
Articles are one of the most effective ways to get good positions in the search engines. Here is how the article strategy works. Suppose we walked into a restaurant and headed over to a table with 5 people. If you said, "Are any of you musicians?" and someone raised their hand, you may believe them. If the other 4 people pointed to that person, you would certainly believe them. This is a great illustration as to how search engines operate.
If you are selling information on saving money on weddings and you say that is what your site is about, people will likely believe you. Of course if 30 other people or even 100 other people say that your website is about saving money on weddings, Google will say, "This must be what the website is about." The search engine will believe even more if your website backs it up with titles with those keywords and content that has those keywords spread throughout the webpage.
With article marketing you will be able to get top search engine placement for a wide variety of keywords. How? When your article gets ranked in the search engines it has a link that directs back to your website. It is like having an army of salespeople at work for you 24 hours a day in a number of locations. Since your articles cover a number of keywords, you will have lots of people visiting your website. It is also easier to get ranked for these types of phrases than it is for main keywords that have millions of other pages.
By using the article strategy, you will attract tons of visitors to your website. Many of your competitors will also give you free business because they will use your articles as well. As a result, they will be helping you build your business even if they are also selling information about the same topic you are selling information on.
The end result is better search engine positioning, more people visiting your website and you selling information more efficiently and effectively.
_____________________
Copyright Stephen Beck, 2009
You have permission to reprint this article, as long as you don’t make any changes and include the bio below.
Stephen Beck teaches families how to begin a ebook business. Go grab his three free videos at http://www.8weekstoprofits.com so your family can start now.
If you are selling information on saving money on weddings and you say that is what your site is about, people will likely believe you. Of course if 30 other people or even 100 other people say that your website is about saving money on weddings, Google will say, "This must be what the website is about." The search engine will believe even more if your website backs it up with titles with those keywords and content that has those keywords spread throughout the webpage.
With article marketing you will be able to get top search engine placement for a wide variety of keywords. How? When your article gets ranked in the search engines it has a link that directs back to your website. It is like having an army of salespeople at work for you 24 hours a day in a number of locations. Since your articles cover a number of keywords, you will have lots of people visiting your website. It is also easier to get ranked for these types of phrases than it is for main keywords that have millions of other pages.
By using the article strategy, you will attract tons of visitors to your website. Many of your competitors will also give you free business because they will use your articles as well. As a result, they will be helping you build your business even if they are also selling information about the same topic you are selling information on.
The end result is better search engine positioning, more people visiting your website and you selling information more efficiently and effectively.
_____________________
Copyright Stephen Beck, 2009
You have permission to reprint this article, as long as you don’t make any changes and include the bio below.
Stephen Beck teaches families how to begin a ebook business. Go grab his three free videos at http://www.8weekstoprofits.com so your family can start now.
Wednesday, June 10, 2009
Start A Coaching Business By Writing & Blasting Articles
If you are looking to start a coaching business, one of the best ways to get clients is to write articles around your keyword phrases. Within these articles, you want to provide links at the conclusion of the article where you promote yourself and send them back to your website. This promotion is referred to as the resource box and this is where you put your website link. If possible, make sure the link is clickable for your keyword. For example:
"John Smith specializes in performance based coaching for individuals looking to get the most out of their business or life. He is currently offering a personal coaching consultation complementary that you can sign up for on his website."
("Personal coaching" is the keyword that would be a link your readers would click on to go to your website as this is one of the words you may want to target for a coaching business.)
When reading the article, some people will be interested in what you have to offer and will click on the link to your website. When you start a coaching business, have something to offer so they can see the value in working with you. Free coaching sessions are one way you can do this. When they sign up for your session, if you have other products for sale, you can promote those also.
After writing several articles you want to submit these articles to different ezine and article directories online. There is a key reason why you should do this. Other webmasters use articles to populate their own websites. The promotion of your link is the price they pay to post your article. Besides the traffic you get from that link, you also get a link to your website. Website links are one of the determining factors for search engine rank and position for the keywords and phrases in your market.
To review the strategy, here is what you will do. When you start a coaching business you write articles and have other website owners post these articles to their websites. In return for this privilege, the websites need to give you credit. The credit is the resource box that you have created that consists of your name along with the link to your website. Each article you submit results in a link back to your website that people can click on to find out more about what you have to offer. As an example, if 200 websites use your article, 200 links to your website are created.
Keep in mind article marketing is one of the best strategies for you to use to generate potential clients for your business. It does this through exposure as well as through helping your search engine positioning. As a result, you should be able to attract new clients as you start a coaching business.
____________________
Copyright Stephen Beck, 2009
You have permission to reprint this article, as long as you don’t make any changes and include the bio below.
Stephen Beck teaches families how to start a home internet business. Go get free website traffic report at http://www.familyebiz.com/blog/ so you can begin now.
"John Smith specializes in performance based coaching for individuals looking to get the most out of their business or life. He is currently offering a personal coaching consultation complementary that you can sign up for on his website."
("Personal coaching" is the keyword that would be a link your readers would click on to go to your website as this is one of the words you may want to target for a coaching business.)
When reading the article, some people will be interested in what you have to offer and will click on the link to your website. When you start a coaching business, have something to offer so they can see the value in working with you. Free coaching sessions are one way you can do this. When they sign up for your session, if you have other products for sale, you can promote those also.
After writing several articles you want to submit these articles to different ezine and article directories online. There is a key reason why you should do this. Other webmasters use articles to populate their own websites. The promotion of your link is the price they pay to post your article. Besides the traffic you get from that link, you also get a link to your website. Website links are one of the determining factors for search engine rank and position for the keywords and phrases in your market.
To review the strategy, here is what you will do. When you start a coaching business you write articles and have other website owners post these articles to their websites. In return for this privilege, the websites need to give you credit. The credit is the resource box that you have created that consists of your name along with the link to your website. Each article you submit results in a link back to your website that people can click on to find out more about what you have to offer. As an example, if 200 websites use your article, 200 links to your website are created.
Keep in mind article marketing is one of the best strategies for you to use to generate potential clients for your business. It does this through exposure as well as through helping your search engine positioning. As a result, you should be able to attract new clients as you start a coaching business.
____________________
Copyright Stephen Beck, 2009
You have permission to reprint this article, as long as you don’t make any changes and include the bio below.
Stephen Beck teaches families how to start a home internet business. Go get free website traffic report at http://www.familyebiz.com/blog/ so you can begin now.
Friday, May 29, 2009
Getting Your Real Online Business Listed in the Search Engines
As a real online business owner traffic is king. One of the best ways to get traffic to your web site and increase your sales is to get high search engine listings on Google, Yahoo or MSN. One concern many people who are starting a home-based business online have is about competing with larger web sites. They do not see how they can outrank the major web sites.
That is not necessarily the case. While it might be difficult to outrank them in one set of keywords, with another set you can dominate. We sell a book called "Thomas Jefferson Education." When we wrote this article, we had a very high 1st page ranking on Google and were only one of two websites that actually sell this book. This gives us a significant competitive advantage when it comes down to making sales from people searching for this book
Do you see how powerful this is? With a high ranking and little competition, this gives us a significant advantage. There are times where we even had a higher search engine ranking than the publisher of the book. Amazon has also ranked well for this book, but they only have used copies.
One of the most common questions that I receive is "How do I know what Google looks for to determine my ranking?" The fact of the matter is Google keeps this information secret so that people cannot manipulate the search engines.
This is why you should have a certain level of skepticism if someone claims they are going to show you "all the secrets to dominating the search engines." They really cannot because the only people that TRULY know the secrets work for Google and the specific details of those secrets change all the time.
I am not saying that people are lying when they tell you this. There are certain fundamentals that will typically always hold true. However, no one knows the specific components that you need to know in order to manipulate the rankings.
So what are the fundamentals to getting high search engine placements for your selling information business? One of the main fundamentals is the amount of backward links you have to your website. These are links that other websites have that lead their visitors to your web site when they click on it.
Most search engines use back links as part of their search engine algorithm. For example, if you get a link on a website and the link says, "Butterfly", this will help your search engine rankings if your website is also about butterflies. This is how search engines determine what website should get placed where.
So how do you get the links so Google can make that determination?
1. Linkback exchanges: With a linkback exchange you offer to link to someone else's website if they agree to link to your website.
2. Use Press Releases: Another way is to write and submit a press release about your business. The press release should have a link to your website. When it gets published by news websites, this creates a back link online to your website and improves your search engine ranking. Here is a site that you can submit your press release to: http://www.free-press-release.com/.
3. Writing articles: Another excellent way to get back links is to write articles about the topic your website covers. When you write the article, you should submit it to what are called article directories. These are websites where ezine publishers and website owners looking for content go to. You get a back link from the article directory, which is usually a highly valued website in the eyes of Google. You also get a back link from any websites that use your article. One of the largest directories is located at http://ezinearticles.com/.
I believe the easiest and fastest ways to get backward links is to go with the article option. A single article can create hundreds, even thousands of back links for your web site rather quickly. This will result in search engine traffic for your real online business as well as traffic from visitors that come across those articles as well.
______________________
Copyright Stephen Beck, 2009
You have permission to reprint this article, as long as you don’t make any changes and include the bio below.
Stephen Beck shows families how to start create a mini-course. Go grab his 3 free videos at http://www.8weekstoprofits.com so you can start now.
That is not necessarily the case. While it might be difficult to outrank them in one set of keywords, with another set you can dominate. We sell a book called "Thomas Jefferson Education." When we wrote this article, we had a very high 1st page ranking on Google and were only one of two websites that actually sell this book. This gives us a significant competitive advantage when it comes down to making sales from people searching for this book
Do you see how powerful this is? With a high ranking and little competition, this gives us a significant advantage. There are times where we even had a higher search engine ranking than the publisher of the book. Amazon has also ranked well for this book, but they only have used copies.
One of the most common questions that I receive is "How do I know what Google looks for to determine my ranking?" The fact of the matter is Google keeps this information secret so that people cannot manipulate the search engines.
This is why you should have a certain level of skepticism if someone claims they are going to show you "all the secrets to dominating the search engines." They really cannot because the only people that TRULY know the secrets work for Google and the specific details of those secrets change all the time.
I am not saying that people are lying when they tell you this. There are certain fundamentals that will typically always hold true. However, no one knows the specific components that you need to know in order to manipulate the rankings.
So what are the fundamentals to getting high search engine placements for your selling information business? One of the main fundamentals is the amount of backward links you have to your website. These are links that other websites have that lead their visitors to your web site when they click on it.
Most search engines use back links as part of their search engine algorithm. For example, if you get a link on a website and the link says, "Butterfly", this will help your search engine rankings if your website is also about butterflies. This is how search engines determine what website should get placed where.
So how do you get the links so Google can make that determination?
1. Linkback exchanges: With a linkback exchange you offer to link to someone else's website if they agree to link to your website.
2. Use Press Releases: Another way is to write and submit a press release about your business. The press release should have a link to your website. When it gets published by news websites, this creates a back link online to your website and improves your search engine ranking. Here is a site that you can submit your press release to: http://www.free-press-release.com/.
3. Writing articles: Another excellent way to get back links is to write articles about the topic your website covers. When you write the article, you should submit it to what are called article directories. These are websites where ezine publishers and website owners looking for content go to. You get a back link from the article directory, which is usually a highly valued website in the eyes of Google. You also get a back link from any websites that use your article. One of the largest directories is located at http://ezinearticles.com/.
I believe the easiest and fastest ways to get backward links is to go with the article option. A single article can create hundreds, even thousands of back links for your web site rather quickly. This will result in search engine traffic for your real online business as well as traffic from visitors that come across those articles as well.
______________________
Copyright Stephen Beck, 2009
You have permission to reprint this article, as long as you don’t make any changes and include the bio below.
Stephen Beck shows families how to start create a mini-course. Go grab his 3 free videos at http://www.8weekstoprofits.com so you can start now.
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