Tip 1: Consider what your customers are giving, and what they expect in return.
Your customer is making a trade, his money for your knowledge. Make it easy by offering your customers something truly special. E-books on making money are always popular, and many customers are willing to pay $47 for an e-book that explains how to make $4700, save $4700, or keep $4700 more of their income away from the tax-man.
They willingly pay $47 to learn how to do something quickly and easily. On the other hand, they are unlikely to pay $47 for your old baby pictures or an article on darning their socks. See the difference? By finding out what they want, you are in a better position to offer them a great trade for their money!
Tip 2: Clearly Explain the Benefits of Your Product
Think about what your customers really want, and how your product meets those needs. Include one of these "hooks" in your information product by filling in the blank to the following sentence: My product will help you to:
earn more money from home
perform tasks faster and more efficiently
save more money for retirement
avoid common pitfalls
By telling them how your product will solve their problems, you will boost sales and keep your customers coming back for more information from you, the expert!
Tip 3: Break It Down For Them
Break your current info products into smaller sections, then sell them all together. Sound crazy? It's not! Your client is spending $47 - would he rather get one e-book, or a series of three e-books? Give him three books, and he will feel as though he got more bang for his buck. What a great value!
Tip 4: Make the Purchase a "No-Brainer" - Add Bonus Material!
Satisfy the appetite of the most curious client by offering them more. Search out a handful of inexpensive informational products to include as bonuses. Now your client is paying $47 for three e-books, plus he's getting $500 in free bonus material. All he needs to do is provide you with an email address so you can deliver the bonus material - and you benefit from one more contact to add to your subscription list!
Tip 5: Don't Forget Your Early Clients!
Too many online business owners make this mistake - they chase new clients relentlessly, while neglecting their current clients. Over time, those clients trickle away. Don't let that happen to you. Take steps to ensure their continued loyalty, which they have already demonstrated by being your customer in the first place.
Your existing customers are part of your niche. Go ahead, ask them what they want. You'll be surprised at the answers, and they will feel honored that you took the time to ask. Once you know, start to create products that fill their needs, the needs that they identified themselves. In no time, you'll be the expert in your field!
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© Stephen Beck, 2008
You have permission to reprint this article, as long as you don’t make any changes and include the bio below.
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Stephen Beck teaches you how to write an ebook and Create a "cash on demand" online business by watching his free video about information marketing products.
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