Building An eBook Business Funnel By Selecting The Right Products

When you are building your eBook business funnel do you want to have an inventory of unrelated products? Absolutely not! That is an inventory, not a funnel. The purpose of a funnel is to use it to lead your customers through your marketing process so that they slowly begin to build trust and a relationship with you and your business.

Therefore every product that you implement and every marketing strategy that you employ should have an end goal in mind of moving people through your marketing funnel. Lots of people should enter the top part of the funnel through your lower priced products. A lower amount of people should move to the middle of your funnel with your middle priced products. A small minority should be at the end of your funnel with your higher priced products.

Do not feel that you have to restrict yourself to a certain product type. For instance, I sell the same product in 3 different formats. I sell it as a physical book, an audio book and an electronic book. I sell it at three separate prices and they all sell well.

What ties the funnel together for your eBook business is your newsletter. Your newsletter is how you truly capitalize and maximize your income. What your newsletter does is it builds that relationship with your subscribers on your behalf by providing value to them. This value builds trust and trust allows your prospects to move deeper and deeper into your marketing funnel.

As one final thought, the biggest purpose of my funnel is that it allows me to communicate my life?s passion. My life?s passion is to see as many people as possible come to the saving knowledge of Jesus Christ in their life. I believe by helping people create real home business opportunities; this will give me an opening to share Christ. Of course, if I am able to make money on the internet from this, it is just icing on the cake!

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Copyright Stephen Beck, 2009
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Stephen Beck teaches people how to improve their ebook features. Grab his 3 free videos at http://www.8weekstoprofits.com so you can start now.