So you want to start a consulting business? Imagine having someone looking at your website and having their credit card in hand ready to buy from you. However, what you cannot see is the fact that the person that is ready to buy from you is about to be distracted by something going on away from their computer.
As a result, you have just lost out on a potential client, unless you first captured her email in an autoresponder. This allows you to follow up with her later. An autoresponder gives you the ability to contact your prospects by sharing with them information about your products and services, as well as driving them back to your website.
Autoresponders are a must have program when starting a consulting business and they do not just help with your email. Here are some strategies that you can use to set up autoresponders to help you make money on the internet by providing informative newsletters and articles to your potential clients.
1. Create a newsletter
Creating a newsletter is going to do several things to help you with converting your potential clients into actual clients. A newsletter builds up credibility in the minds of your prospects as well as allows your prospects to better understand what it is you have to offer.
2. Promote a newsletter for affiliates
As a consulting business owner with affiliates, a newsletter allows you to keep them up to date as to the latest news and events that is going on with your products and services. This information will help them to be able to maximize their commission and promote your consulting business more effectively.
3. Showcase your articles
Showcasing your articles is yet another powerful way to use an autoresponder when starting consulting business as articles allow you to demonstrate your expertise and attract more visitors to your website as well as make more money.
By writing articles that provide information of value, many editors (both online and off) will distribute them with a resource box. A resource box describes who you are and describes the products and services you offer. A resource box can also provide a link to your autoresponder address.
Say you authored 50 articles. By taking these articles and putting them into an autoresponder, you can create a list that contains article titles, the autoresponder address and a brief abstract of the article. Next, promote the list of articles. It should also have publishing guidelines to make it easy for your affiliates to add their articles and give you more content to work with.
These are three strategies that you can implement with autoresponders for newsletters and autoresponders. By utilizing these and other strategies an autoresponder can be a powerful tool when starting consulting business.
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Copyright Stephen Beck, 2009
You have permission to reprint this article, as long as you don’t make any changes and include the bio below.
Stephen Beck shows people how to launch a Christian home-based business. Go get his three free videos at http://www.8weekstoprofits.com so you can begin today.
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