
I help people market information products in their home internet business for a living. One of the most common questions that I get all the time is whether someone should be concerned if they are selling an information product about a topic for which there is free information available. They believe that the presence of the free product eliminates demand for the paid product.
While some people believe free eliminates demand for paid, I have found the opposite to be true, especially in situations where the free product fails to cover as much depth as the paid product. You should be excited when you see a free product because that shows there is interest in your target market.
Keep in mind that there are several topics that you can locate information on at no cost. The challenge is that it would take a significant amount of time to locate the information. Convenience is worth spending money on. It is more convenient to find information in one location. The average person does not want to search on a bunch of websites and put the information together. They want it right now and in your home internet business you can provide it to them.
Think about all the situations where people spend money to save time. Think about all the situations where people pay more for higher quality, especially if the quality of the free products is low. This is exactly what you are doing when you create a product to sell on the internet.
That being said, you should offer a free mini-course to get a person in your marketing funnel. If they are satisfied with your free course, they will want to know more about what you have to offer from your paid resources. They also believe that the paid resources are better and more valuable. Paying for something creates value. Therefore, by consolidating good information you will have the opportunity to make money even if you compete with free resources.
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Copyright Stephen Beck, 2009
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Stephen Beck shows families how to sell information online. Go get his 3 free videos at http://www.8weekstoprofits.com so you can begin today.
1 comment:
Information products are easy to make, and they are also exceedingly easy to distribute. You can sell them straight off of your website or through a variety of services. There is no real middle man and no complex strategy you have to deploy. There are no additional overhead costs such as shipping, you just send them a copy of your file or files for download.
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