Start A Consulting Business And Build A Client Base With Autoresponders

To start a consulting business successfully, you need clients, and an autoresponder is one way to get new clients. Potential clients need to feel confident in your expertise, and this is one way to demonstrate it to them. You can use an autoresponder to create a mini-course around your topic of expertise. You offer the course as an incentive to website visitors in return for their email address. They provide their email and sign up on your autoresponder.

After selecting a topic of interest, divide the topic up into several sub-topics. Give anyone that visits your consulting website a 5 or 7 day course where you cover each sub-topic on each day of the course. Day 1 should consist of an introductory message letting the reader know what will come next. The key is to build interest, clearly communicate your points and offer information of value so that the reader feels that he or she is getting quality actionable information. If you use a mini-course to promote yourself as you start a consulting business, make sure on each day you include the lesson number, the title of the topic that day and your company website. End the day by talking about the next day.

The key to making your mini-course a successful one is making sure you provide valuable information to the readers. If the information lacks value, you will be associated with a lack of value and your readers will not become clients.

As far as how you create the course, there are several ways you can do this. I suggest that you create it in a word processing application or a text based program so that you can have a central location for all of your content. After creating it and reviewing it, the next step is to transfer the course over to your autoresponder application. You are done! Now the mini-course works on your behalf. Visitors to your website automatically begin to build rapport with you and have a greater level of trust in your abilities as an consultant while you continue to build your business. As a result, you will find that it will help you land more clients as you start a consulting business.

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Copyright Stephen Beck, 2009

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Stephen Beck helps families learn how to start a consulting business. Go grab his three free videos at http://www.8WeeksToProfits.com so you can start your business today.