Maybe you are reading this article in a cubicle somewhere. Or maybe you are surfing the internet on the weekend because you have an idea for a business, and all you need to know is what to do to first! Allow me to give you some business start up advice. Begin by nailing down what you will market as your information product.
That begs the question, "What is an information product?" An information product is any knowledge in your head that others would find valuable. Let me repeat that, any knowledge or experience in your head that others would find valuable can be packaged and sold.
Business Start-up Advice #1 - Utilize Lots of Mediums
You can share this knowledge with others through a variety of media. That can be a digital product, a physical product, an e-book, a video, an audio, or all of the above. Many of my products have an all of the above component. Some are written, some are videos, some are audios, some are multi-media productions.
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Business Start-up Advice #2 - Develop Your Own Name
You must have at least one product that is your very own. Why do I say that? Because you want to build your own brand and not someone else's. I am okay with network marketing. That is fine. If you want to do Avon or Shacklee or Amway or whatever you want to do, go for it. But I still contend that you must have at least one product that is your very own so you are building your own brand and not necessarily someone else's.
You should be the one to control your business and your time. It is crazy to work for a small percentage of money or to let someone else tell you how to do things in your business. You should be in control and of your time and your products. When it is your own, you could keep anywhere from 90 to 95% of the profits.
Consider that all of the well-known information marketers have their own products. Guys like Dan Kennedy, Alex Mendoza, Ray Edwards, and Armon Moore have a product to promote to build their own brand.
Business Start-up Advice #3 - Get Out of the Time for Money Trap
And you get out of the trading time for money trap. A lot of you are in that trap right now, whether you are working a 9 to 5 job, or even if you are doing consulting. You are still trading time for money. When you can create something one time and sell it over and over and over, you get out of that trading time for money trap.
Business Start-up Advice #4 - Become the Expert in Your Niche
Imagine being able to give people information, an e-book that you have written, or CDs that you have made. Anything that sets you head and shoulders above the next guy. That is massive credibility for your offline business.
Imagine bringing people in through lead generation systems, and giving them a free report. Giving them something they can touch and feel. Your information products can bring in tons of leads and establish you as an expert in your niche.
Take the plunge and begin committing to paper the ideas you have in your head. Create information products from those ideas, and build your business. Then in a short while, you may be giving someone else business start up advice.
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Copyright Stephen Beck, 2010
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Stephen Beck can help you with your online business ideas and show you how to earn your first $1000 on the internet. Go get a FREE link to his webinar replay, where Stephen shows you everything you should do: http://www.YourOnlineBasics.com.
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