Mini-Course & Email Marketing Strategies For An Internet Marketing Business

The mini-course is an effective tool in the hands of an internet marketing business owner. Of course, it is only effective if you know all the different steps involved with actually setting one up.

When your web site visitor signs up, he or she receives part 1 immediately. I welcome them to the course and give them a link to the 1st lesson. This is the first email and they receive it immediately. The 2nd email is part 2 of the mini-course and it will highlight a different point. In the 3rd email, I may go ahead and promote an affiliate program. In the 4th email, I promote part 3 of the mini-course. These emails should be 2-3 days a part. This will allow them to be frequent, but not overbearing.

If you are doing a product launch with a teleseminar, you may want to use a mini-course as well. You do not have to launch the mini-course first; you can do both at the same time. The primary purpose of the mini-course is that it gives a valid reason in the mind of your subscriber for emailing them so frequently.

The next step after the mini-course is delivered is to offer content that is of value to your subscriber every 7 days. This content can be in the form of a newsletter or tips. In your internet marketing business, you include the mini-course and the follow up tips in your follow up emails in your autoresponder.

There is also another feature part of every autoresponder that allows you to email your list at the same time. This feature is referred to as a broadcast. In an internet marketing business a broadcast is used for time sensitive information. You can use it to promote upcoming events or to reminder your subscribers about deadlines for special offers you have made. A broadcast email gets emailed out to every subscriber that is currently subscribed to your list at the time you send it.

I trust that you see the value of creating an email list using a mini-course to keep your visitors coming back to your web site for your internet marketing business.

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Copyright Stephen Beck, 2009 You have permission to reprint this article, as long as you don’t make any changes and include the bio below.

Stephen Beck enjoys teaching people how to use mini-courses in their home business. Get his 3 free videos at http://www.8weekstoprofits.com so you can begin today.