Showing posts with label internet marketing. Show all posts
Showing posts with label internet marketing. Show all posts

Friday, May 21, 2010

Learn Internet Marketing: The Truth Behind Affiliate Sales


I have been an entrepreneur for many years, but my greatest success has come since learning internet marketing. In the time I have been working my internet business, I have found the quickest way to make money is through affiliate sales.

Before you discount this as a good option, let me outline a simple way to approach this idea. From my experience, you can begin generating cash flow this week so that you can afford domain names and outsourcing some of the details of your business. For example, you could outsource email, article marketing, and webinar setup just to name a few.

The first key is to find something to recommend. It should be something inexpensive that you can comfortably recommend to others. You don't want to recommend a big ticket item right away, but instead start out small and build up to it. You want your list to trust you and rely on your recommendations. Look at the sales page for that product, and you will be able to tell whether or not it is appealing.

The second key is to know what issues your list is looking to be solved. What I am trying to say is to figure out the problems your readers are dealing with and how you can help them. For the answers, I usually go to niche-related sites, forums, or even social networking sites to see if I can find the answer. When I am willing to do this extra bit of research, I end up with more sales because I understand where my readers are coming from.

The third key to affiliate sales is to write a recommendation. Let me give you a sample outline. When you write a recommendation for an affiliate product, be sure to include the following: what does it do, how does it benefit the reader, how does it compare with similar products, what did you like about it, what did you not like about it, and what is your overall ranking? You can then post your review on your blog or other website, but the whole point is to make sure it is on your site with your affiliate link and then drive traffic to your review.

The fourth key is to tell people about your recommendation. For this you will use your own website or blog. Wordpress and blogger are two great places to get a blog if you do not already have one. Also, you can use your email contacts as your "list," and send out your recommendation to them.

The fifth key to affiliate sales is to supercharge the whole process with search engine optimization (SEO). You want to rank in Google for keywords people would use if they were about to buy. These are different than general keywords. When you use "buyer" keywords, you can optimize your recommendation post or web pages by using them in the post.

Without a doubt, affiliate sales can be a quick way to begin earning money. If you work diligently on these steps, you will see cash flow this week.

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Copyright Stephen Beck, 2010
You have permission to reprint this article as long as you don't make any changes and include the bio below.

Would you like to learn internet marketing 101? Stephen Beck is an expert, and he can show you how to make your first $1000 online. Go get a FREE link to his webinar replay, where he explains everything you should do: http://www.YourOnlineBasics.com.

Tuesday, September 22, 2009

Five Fabulous Features Of Online Web Conferencing

An online web conference provides you with a number of options at your disposal that you cannot get in any other type of presentation type. Here are some of the options that are available to you when you use webinar trainings to sell the products and services your company offers.

1. Question boxes
This is useful to allow any participant who is connected to the webinar to be able to type a question for you to answer. You can choose to address the question immediately or address it at a later point on the webinar. Sometimes I will open up the webinar at the end of the presentation for questions from the participants. You cannot do this on a teleseminar. In fact, it is difficult to do this in any other format.

2. Make the most of your presentation
You can really get your PowerPoint presentation to work for you with webinars. A webinar is so much more powerful than a teleseminar in that your listeners are not just listening along with you, but are also watching along with you as you go through your interactive PowerPoint presentation. This really helps them visually get a feel for what you are talking about and increase their understanding of your message.





3. Utilize an exit survey
An online web conference also gives you the ability to conduct an exit survey. This is very valuable. A survey reveals to you what the participants like and did not like about your webinar. This information can help you to make more sales. If you know who liked the webinar, you now know who may be the best prospects to follow up with. An exit survey can also give you comments to use for testimonials.

4. Involve your listeners with multiple senses
Webinars really involve the participants. They serve as a great way to engage your audience. They tap into multiple forms of sense. They tap into the hearing, the sight and they also allow for interaction. What this does as a result is makes it a presentation that has a higher value than a traditional presentation. It is more effective than a voice only presentation. It is better than reading words on a screen. It communicates your points more effectively.

5. Allows you to involve their emotions
An online web conference gives you the ability to show as well as tell. If you sell software, you can demonstrate how it works. If you have pictures of your product you can show those. For instance, on a webinar I hosted, I showed the participants pictures that I took on trip to Ireland. This is far superior to just trying to describe these pictures in verbal or written words alone.

Other items you can show are websites, membership websites and virtually anything that will help you to make sales. If you have a retail store, you can show the products that you sell there. Business webinars do a fantastic job at getting the sale. The power is found in the ability to stir up the emotions of the participants and get them to interact with you, which drives the sales process. I am not saying that you should never use other selling strategies. I use them as well. I have just found that an online web conference works very well and I do them continuously as a result.


Copyright Stephen Beck 2009

Feel free to share this article on your website, blog, or newsletter as long as you include the following resource box and you don’t make any changes to the article.


Stephen Beck enjoys helping families make money online through online web conferencing. Go get his free online business information at http://www.wildlywealthywebinars.com so you can start today.

Wednesday, August 19, 2009

Dealing With Free vs. Paid Information Products In A Home Internet Business


I help people market information products in their home internet business for a living. One of the most common questions that I get all the time is whether someone should be concerned if they are selling an information product about a topic for which there is free information available. They believe that the presence of the free product eliminates demand for the paid product.

While some people believe free eliminates demand for paid, I have found the opposite to be true, especially in situations where the free product fails to cover as much depth as the paid product. You should be excited when you see a free product because that shows there is interest in your target market.

Keep in mind that there are several topics that you can locate information on at no cost. The challenge is that it would take a significant amount of time to locate the information. Convenience is worth spending money on. It is more convenient to find information in one location. The average person does not want to search on a bunch of websites and put the information together. They want it right now and in your home internet business you can provide it to them.

Think about all the situations where people spend money to save time. Think about all the situations where people pay more for higher quality, especially if the quality of the free products is low. This is exactly what you are doing when you create a product to sell on the internet.

That being said, you should offer a free mini-course to get a person in your marketing funnel. If they are satisfied with your free course, they will want to know more about what you have to offer from your paid resources. They also believe that the paid resources are better and more valuable. Paying for something creates value. Therefore, by consolidating good information you will have the opportunity to make money even if you compete with free resources.

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Copyright Stephen Beck, 2009
You have permission to reprint this article, as long as you don’t make any changes and include the bio below.

Stephen Beck shows families how to sell information online. Go get his 3 free videos at http://www.8weekstoprofits.com so you can begin today.

Thursday, August 06, 2009

Start Your Own Coaching Business Using Video Internet Marketing Strategies


When using internet marketing to start your own coaching business, video is an excellent tool to jumpstart your efforts. By taking the time out to create quality videos that link to your coaching website, you will establish good search engine positioning and attract more clients to your business.

One of the best tools to use to do this is using a flip video camera. You can choose from a few models and they are hand size. The model that I use fits in my hand and features a button that I can press to flip the camera out. Practically anyone can use it. Once I record the video, I connect the camera to the USB port in my computer and the software transfers the video to the computer and uploads it directly to YouTube. It makes the process very simple.

If you are using it to start your own coaching business you want to make sure it has a great microphone. Flip cameras are known for high quality microphones that allow you to record sound as far as three to four feet in distance from the camera itself.

These cameras are very popular, especially for owners of a home internet business. You can connect the camera to a tripod, place it on your desk in your office, create a video instantly and quickly and then place that video right on YouTube so you can pick up good search engine positioning on Google.

While you can use a traditional video camera they are not as good as a flip camera. The reason why is because they do not convert the video from the camera to the computer as simple as the process that the flip camera uses and they certainly do not upload the video online to YouTube for you.

This is what I personally use and many other internet marketers who run legitimate home businesses use them as well. You can even use them to make home videos in addition to videos that promote for you as you start your own coaching business.

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Copyright Stephen Beck, 2009
You have permission to reprint this article, as long as you don’t make any changes and include the bio below.

Stephen Beck teaches families how to make a living selling information. Get Stephen’s 3 free videos at http://www.8weekstoprofits.com so you can start now.

Tuesday, June 16, 2009

How To Research Online To Write Great Web Copy

Many business owners have a product-based focus instead of a marketing based focus. You can have the best product but if no one knows about it, no sales are made. Marketing is very important in building a successful business and a key component of marketing is copywriting. You must use good copywriting if you want to run a successful business.

Why is copywriting so important for online business opportunities? Prior to understanding its importance in an internet marketing business, I focused my efforts of product creation. Even though I launched a new product every month, it did not necessarily make me more money. I needed a way to sell all of these new products I was creating and I needed it quickly. Therefore, I decided to focus on copywriting for my business.

Joe Sugarman, a master copywriter states that the job of good copywriting is to get a person to give up their money in return for the product or service you are offering. This is what your copywriting should do. Here are some tips on how to write copy that does this.

1. Research
Failure to research means failure to write good copy in promoting your online business opportunities. What does research consist of? It begins with researching the prospective customer. You want to know as much information about the customer as possible including frustrations, fears, concerns, etc. When you take the time out to research and identify the ideal customer for your product this will help you to write good copy.

You should also find out if the customer uses certain words in language or demonstrates a bias in the buying process. Engineers are a good example because you can expect them to be very analytical in their decision making process. They also have their own language that is specific to their industry.

By taking the time out to research the customer, you will be able to write a sales letter to target that customer. This level of personalization is vital.

You should also take the time to identify all the key characteristics of your product. This includes the features the product has as well as the benefits it offers for online business opportunities. Identify these key points and put them in a list so you can refer to them. The features describe what the product does. The benefits describe how what the product does and how it aids the customer. A simple way to identify benefits is to look at the features and ask yourself, ?Why would the customer care about this?? This one step will make your copy better.

2. Index Cards
When writing good copy you should recall your school days and bring back index cards. The use of these cards is great when copywriting. Use the cards to help track the answers to the questions your customer has in his or her mind. This will give you the information you need about your customer to write better. Also, include the features and benefits of your product on the index cards.

As you create the cards, write down the sentences that you want to include in your sales letter. This gives you a head start in the writing process. You do not need to write the final draft, just the main idea as a reference point.

Taking the time to use index cards to prepare is a very effective tactic. In fact, Dan Kennedy himself uses this tactic when writing copy.

By utilizing these strategies for writing copy for online business opportunities your marketing will be more effective. If you fail to take the time to research you will fail to make the sale to the customer.

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Copyright Stephen Beck, 2009
You have permission to reprint this article, as long as you don’t make any changes and include the bio below.

Stephen Beck teaches people how to sell their knowledge. Go get his 3 free videos at http://www.8weekstoprofits.com so your family can begin now.

Wednesday, May 06, 2009

Mini-Course & Email Marketing Strategies For An Internet Marketing Business

The mini-course is an effective tool in the hands of an internet marketing business owner. Of course, it is only effective if you know all the different steps involved with actually setting one up.

When your web site visitor signs up, he or she receives part 1 immediately. I welcome them to the course and give them a link to the 1st lesson. This is the first email and they receive it immediately. The 2nd email is part 2 of the mini-course and it will highlight a different point. In the 3rd email, I may go ahead and promote an affiliate program. In the 4th email, I promote part 3 of the mini-course. These emails should be 2-3 days a part. This will allow them to be frequent, but not overbearing.

If you are doing a product launch with a teleseminar, you may want to use a mini-course as well. You do not have to launch the mini-course first; you can do both at the same time. The primary purpose of the mini-course is that it gives a valid reason in the mind of your subscriber for emailing them so frequently.

The next step after the mini-course is delivered is to offer content that is of value to your subscriber every 7 days. This content can be in the form of a newsletter or tips. In your internet marketing business, you include the mini-course and the follow up tips in your follow up emails in your autoresponder.

There is also another feature part of every autoresponder that allows you to email your list at the same time. This feature is referred to as a broadcast. In an internet marketing business a broadcast is used for time sensitive information. You can use it to promote upcoming events or to reminder your subscribers about deadlines for special offers you have made. A broadcast email gets emailed out to every subscriber that is currently subscribed to your list at the time you send it.

I trust that you see the value of creating an email list using a mini-course to keep your visitors coming back to your web site for your internet marketing business.

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Copyright Stephen Beck, 2009 You have permission to reprint this article, as long as you don’t make any changes and include the bio below.

Stephen Beck enjoys teaching people how to use mini-courses in their home business. Get his 3 free videos at http://www.8weekstoprofits.com so you can begin today.

Tuesday, May 05, 2009

How A Mini-Course Helps EBook Business Owners Sell Information Products

Would you like to know the one thing you can add to your web site today that will help you to increase your ability to sell information products?

There are a lot of things you can do but one of the best things is to offer website visitors a mini-course on the first page of your web site. You do not want to distract your website visitors with an onslaught of options. Offer them a mini-course that hits a hot item for your prospects and they are very likely to want that course and come back to find out everything else that you have to offer.

In order to get your mini-course, the visitor has to provide you with their first name and email address. Some real online business owners also ask for their biggest question about the topic of interest. A mini-course is better than a free report or a newsletter because they have to provide a correct email address in order to get the actual course. It also builds curiosity as long as you make sure that the course answers a very specific question that people in the niche you serve want answers to.

The strength of the mini-course over other methods used to sell information products is that it lowers the resistance to receive emails. With most other forms of email marketing you are restricted to mailing your list once a week or month. However, with a mini-course you can email them every few days.

As an example, if you wrote a mini-course about direct mail you would split it up into several parts. In the 1st part you can cover the initial package that you send to your prospects. The 2nd part might cover how to split test your mail packages, etc.

A mini-course does not necessarily have to have unique content. You can use content that you used from a blog, article submissions or even transcribed audio or video content and include it as different parts to your mini-course.

A mini-course is not designed to be a thesis. It should be broken down into different, smaller pieces. Otherwise if you try to provide too much information in one shot, the prospects simply will not want to read the rest of the course and they will unsubscribe from you.

The bottom line to having success when you sell information products with a mini-course is to make sure you provide valuable information in bite-sized pieces. This will keep the interest level high and will make your web site visitors want to know more about what you have to offer.

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Copyright Stephen Beck, 2009

You have permission to reprint this article, as long as you don’t make any changes and include the bio below.

Stephen Beck teaches families how to improve their home internet business through better ebook features. Go get his 3 free videos at http://www.8weekstoprofits.com so you can begin right now.

Saturday, February 10, 2007

Godly Children Without All the Sacrifice

My husband posted this last month so I'm passing it on to you.
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I am on a quest.

I want to find a method, a system if you will, to raise my
children with the least amount of effort possible.

I want to raise children in such a way that it doesn't cost me
any money, doesn't cut into my free time and doesn't require a
large amount of work.

And I want good results too.

I want godly children who are obedient, polite and who love God
with all their strength. But I don't want spend a lot of time or
effort on this. And I certainly don't want to be out a lot of
cash. I just want it to happen naturally.

In fact, if someone had a program that would guarantee this or
maybe even some children already like this that I could just
assume responsibility for...then I would be REALLY interested!
Then I could have all of the results (and all of the rewards)
without all the sacrifice. I could have godly children and I
wouldn't be out any time, money or effort.

How cool would that be!

Hopefully, you are as horrified with the ideas above as I am. And
if you are not disgusted with the idea of raising godly children
without all the muss and fuss of sacrifice, you might as well hit
the unsubscribe button right now!

Now, why the rant about raising children on a newsletter about
starting your own online business...?

GET THE REST OF THE STORY HERE:
-->> http://www.FamilyEbiz.com/blog
(Jan 8 post)

Christian Home Business