How A Mini-Course Helps EBook Business Owners Sell Information Products

Would you like to know the one thing you can add to your web site today that will help you to increase your ability to sell information products?

There are a lot of things you can do but one of the best things is to offer website visitors a mini-course on the first page of your web site. You do not want to distract your website visitors with an onslaught of options. Offer them a mini-course that hits a hot item for your prospects and they are very likely to want that course and come back to find out everything else that you have to offer.

In order to get your mini-course, the visitor has to provide you with their first name and email address. Some real online business owners also ask for their biggest question about the topic of interest. A mini-course is better than a free report or a newsletter because they have to provide a correct email address in order to get the actual course. It also builds curiosity as long as you make sure that the course answers a very specific question that people in the niche you serve want answers to.

The strength of the mini-course over other methods used to sell information products is that it lowers the resistance to receive emails. With most other forms of email marketing you are restricted to mailing your list once a week or month. However, with a mini-course you can email them every few days.

As an example, if you wrote a mini-course about direct mail you would split it up into several parts. In the 1st part you can cover the initial package that you send to your prospects. The 2nd part might cover how to split test your mail packages, etc.

A mini-course does not necessarily have to have unique content. You can use content that you used from a blog, article submissions or even transcribed audio or video content and include it as different parts to your mini-course.

A mini-course is not designed to be a thesis. It should be broken down into different, smaller pieces. Otherwise if you try to provide too much information in one shot, the prospects simply will not want to read the rest of the course and they will unsubscribe from you.

The bottom line to having success when you sell information products with a mini-course is to make sure you provide valuable information in bite-sized pieces. This will keep the interest level high and will make your web site visitors want to know more about what you have to offer.

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Copyright Stephen Beck, 2009
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Stephen Beck teaches families how to improve their home internet business through better ebook features. Go get his 3 free videos at http://www.8weekstoprofits.com so you can begin right now.