Here's an article my hubby, Steve, wrote. I thought you might like it.
In my first article, I shared why you must create information products instead of books sold in a bookstore. Since this is new to many business owners, info products appear to be an extraordinary way to make money online. Today, I want to give you the most amazing tips for creating information products.
Tip 1: Think of the trade your customers are making.
When purchasing your information product, your customer is trading his dollars for your information. Therefore, make it an easy trade for him. I will trade $47 for information that makes me $4700 every day of the week! That is why "how to make money" ebooks sell so well.
I will also trade $47 for information that saves me 2 days learning how to do something. That is a no-brainer! I am less likely to trade $47 for cute stories, recipes or how to sew my own clothes. Get the picture? Make the trade very easy for your customer!
Tip 2: Try to include one or more of these angles in any information product.
Will the information in your product:
- make people money?
- save people money?
- save people time?
- save people pain (physical, emotional or financial)?
If you can include one or more of these angles in an information product, you will have a real winner on your hands!
Tip 3: Break your long ebook into parts.
If you have a 150 page ebook, consider breaking it up into three 50 page ebooks. Everyone likes to get more value and it feels more satisfying to get three different ebooks rather than one fat one. It feels like you are getting more for your money.
Tip 4: Add enough bonuses to make the purchase a "no-brainer"!
After you create an information product, go out an find about 5 to 6 related products that you can offer as bonuses. If I am buying a $47 ebook and you offer me $500 in downloadable bonuses, it makes the buying decision very easy. I recommend downloadable bonuses because they are easy to deliver and don't cost you anything. This is also a good excuse to get their email for your owner's list - you need their email to deliver their bonuses.
Tip 5: Sell first to those who have already bought from you.
Online business owners are like cows many times. We always think the grass is greener on the other side of the fence. We are always looking for NEW customers when our best customers are the ones that have already demonstrated their loyalty by buying our product!
So, start with a niche. Ask that niche what they want. And then start creating information products that satisfy the itch they are ALREADY telling you they have. It is a blast and you will achieve expert status in your niche in no time at all!
Stephen Beck teaches 7 simple repeatable steps to starting a Christian Home Based Business. For a free CD explaining those steps, visit Start Home Business right now.
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