Amazing Tips For Creating Profitable Information Products! Part 1

Here's an article my hubby, Steve, wrote. I thought you might like it.

Information products are one of the hottest selling items on the Internet. And for good reason. Where else can you get timely, relevant information that is exactly what you want...even at 2 am in the morning?

The problem with information in books at the bookstore is that many times it is not specific enough. I don't want to know everything there is to know about audio engineering, I just want to know how to record a talk, edit it and burn it to a CD to sell on my web site. Try finding that at your local Barnes and Noble! But it is relatively easy to find an ebook about that topic on the Internet. Even better, a video!

Another problem with buying information at the book store is that its information is at least one year old. That's how long it takes to edit a book, send it to a publisher, get it printed and finally placed on the shelves in your local book store. By contrast, an ebook or other information product will usually have the latest, cutting edge info on your topic because they are so easily updated.

Information products can include anything from ebooks, videos and special reports to complete home study courses that go "thud" when the mail man drops it on your customer's front porch. But information products can also include teleseminars, membership sites and paid newsletter subscriptions. Let me tell you that info products really help to boost my internet sales.

Where do you start with an information product?

Ask your prospective customers what they want.

I know this sounds obvious, but what you think your customers want and what they really want can be two different things. You have a lot of knowledge about your topic...that's why you are creating an information product. But your customers do not have your level of knowledge and are probably asking different questions than you are.

So, while you are collecting their first name and email, add a custom field that asks their biggest question about your topic. After about 100 email subscribers, you will have a really good idea what it is they are looking for! And you can use that information to write your sales letter as well.

In part 2 of this article, I will share five amazing tips for creating incredibly profitable information products.

Stephen Beck teaches 7 simple repeatable steps to starting a Christian Home Based Business. For a free CD explaining those steps, visit Start Home Business right now.