Many business owners have a product-based focus instead of a marketing based focus. You can have the best product but if no one knows about it, no sales are made. Marketing is very important in building a successful business and a key component of marketing is copywriting. You must use good copywriting if you want to run a successful business.
Why is copywriting so important for online business opportunities? Prior to understanding its importance in an internet marketing business, I focused my efforts of product creation. Even though I launched a new product every month, it did not necessarily make me more money. I needed a way to sell all of these new products I was creating and I needed it quickly. Therefore, I decided to focus on copywriting for my business.
Joe Sugarman, a master copywriter states that the job of good copywriting is to get a person to give up their money in return for the product or service you are offering. This is what your copywriting should do. Here are some tips on how to write copy that does this.
1. Research
Failure to research means failure to write good copy in promoting your online business opportunities. What does research consist of? It begins with researching the prospective customer. You want to know as much information about the customer as possible including frustrations, fears, concerns, etc. When you take the time out to research and identify the ideal customer for your product this will help you to write good copy.
You should also find out if the customer uses certain words in language or demonstrates a bias in the buying process. Engineers are a good example because you can expect them to be very analytical in their decision making process. They also have their own language that is specific to their industry.
By taking the time out to research the customer, you will be able to write a sales letter to target that customer. This level of personalization is vital.
You should also take the time to identify all the key characteristics of your product. This includes the features the product has as well as the benefits it offers for online business opportunities. Identify these key points and put them in a list so you can refer to them. The features describe what the product does. The benefits describe how what the product does and how it aids the customer. A simple way to identify benefits is to look at the features and ask yourself, ?Why would the customer care about this?? This one step will make your copy better.
2. Index Cards
When writing good copy you should recall your school days and bring back index cards. The use of these cards is great when copywriting. Use the cards to help track the answers to the questions your customer has in his or her mind. This will give you the information you need about your customer to write better. Also, include the features and benefits of your product on the index cards.
As you create the cards, write down the sentences that you want to include in your sales letter. This gives you a head start in the writing process. You do not need to write the final draft, just the main idea as a reference point.
Taking the time to use index cards to prepare is a very effective tactic. In fact, Dan Kennedy himself uses this tactic when writing copy.
By utilizing these strategies for writing copy for online business opportunities your marketing will be more effective. If you fail to take the time to research you will fail to make the sale to the customer.
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Copyright Stephen Beck, 2009
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Stephen Beck teaches people how to sell their knowledge. Go get his 3 free videos at http://www.8weekstoprofits.com so your family can begin now.
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