If you are looking to start a coaching business, one of the best ways to get clients is to write articles around your keyword phrases. Within these articles, you want to provide links at the conclusion of the article where you promote yourself and send them back to your website. This promotion is referred to as the resource box and this is where you put your website link. If possible, make sure the link is clickable for your keyword. For example:
"John Smith specializes in performance based coaching for individuals looking to get the most out of their business or life. He is currently offering a personal coaching consultation complementary that you can sign up for on his website."
("Personal coaching" is the keyword that would be a link your readers would click on to go to your website as this is one of the words you may want to target for a coaching business.)
When reading the article, some people will be interested in what you have to offer and will click on the link to your website. When you start a coaching business, have something to offer so they can see the value in working with you. Free coaching sessions are one way you can do this. When they sign up for your session, if you have other products for sale, you can promote those also.
After writing several articles you want to submit these articles to different ezine and article directories online. There is a key reason why you should do this. Other webmasters use articles to populate their own websites. The promotion of your link is the price they pay to post your article. Besides the traffic you get from that link, you also get a link to your website. Website links are one of the determining factors for search engine rank and position for the keywords and phrases in your market.
To review the strategy, here is what you will do. When you start a coaching business you write articles and have other website owners post these articles to their websites. In return for this privilege, the websites need to give you credit. The credit is the resource box that you have created that consists of your name along with the link to your website. Each article you submit results in a link back to your website that people can click on to find out more about what you have to offer. As an example, if 200 websites use your article, 200 links to your website are created.
Keep in mind article marketing is one of the best strategies for you to use to generate potential clients for your business. It does this through exposure as well as through helping your search engine positioning. As a result, you should be able to attract new clients as you start a coaching business.
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Copyright Stephen Beck, 2009
You have permission to reprint this article, as long as you don’t make any changes and include the bio below.
Stephen Beck teaches families how to start a home internet business. Go get free website traffic report at http://www.familyebiz.com/blog/ so you can begin now.
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