In this article I continue to discuss the benefits of a webinar service. I enjoy using webinars to make money on the internet for a variety of reasons. I highlight below three reasons why I believe webinars are great tools not only the home business arena, but also practically all types of businesses.
1. You can control the interaction
Webinars offer a great deal more control than the traditional teleseminar. When I used to run teleseminars, I would get to a point in my presentation and then offer the chance for listeners to ask questions. Then I would un-mute everybody and if I had more than 100 or 200 people on the call, all you could hear would be inaudible noise. You could hear all the reverberation, all the feedback. One time, a man was not listening when I said that I was going to un-mute everyone and when he was un-muted, he was shouting at his wife. So all of us who were on the call heard this guy yell at his wife and he did not even know it.
So I would rather avoid all of that, and have control over all of the interaction. I can answer all the questions of my listeners without having to un-mute everybody. With webinars, I do not hear all that feedback, hear dogs barking, and people screaming and all kinds of stuff. So you just have a lot more control over the interaction with a webinar.
2. No long distance charges
This is a great benefit. Teleseminars often have long distance charges, especially if you are dialing in from a country other than the one the conference bridge is located in. On my webinar service we have participants all over the world. As long as they have an internet connection they can join my teleseminar without needing any special equipment. This also comes in handy at the end of the call because I do not have to worry about price sensitivity to my sales pitch due to the costs associated with getting on the call.
3. Send people directly to your website
When making a sale you want as few barriers to making the buying decision as possible. A webinar allows you to send the participants directly to the website where they can place an order. This is unlike a teleseminar, where the participants have to disconnect from the phone, go to their computer and go to the website. This is a lot of steps before the sale is made. Any distraction to this process and the sale is lost. You do not have these distractions with a webinar service. The participants are online already. They are connected already. You just bring up the link to your website. Even offline businesses can do this. If you offer a professional service, instead of your sales page, you will send them to a page where they can book an appointment.
So the moral of the story? Everyone, regardless of your product, service, or industry, should be using webinars. It does not matter if you have an offline or online business everyone can use webinars.
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Copyright Stephen Beck, 2009
You have permission to reprint this article as long as you don't make any changes and include the bio below.
Stephen Beck teaches families how to make money online through a webinar service. Go get Stephen's free online business information at www.wildlywealthywebinars.com so you can start right now.
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