Offer Free Live Webinars To Attract More Clients

There are four models when it comes to presentations using webinars. The first model focuses on offering a free webinar to potential customers in order to promote a product. The format of a webinar like this would look like sixty minutes of content and then ten to fifteen minutes of selling your product or service at the end. First you tell people what to do, then you sell them your product or service on how to accomplish that task.

For example, if I conducted a free webinar on how to do a great webinar, I would give you the general information on how to do it but sell you my proven system for running successful webinars. Does that make sense? A weight loss webinar tells you how to lose weight. It covers the basics. However, if you want the actual explicit details of the program, that is what is sold at the end.

Be up front and direct. Tell people the formula, but the details of the formula are what you have to sell. This is an important principle. Tell them the 1, 2, 3 step formula, but then your information product is going to sell them the details. You tell people the way to do something, then demonstrate for them the proven and quick way to do that thing. This is a really good method for software or even information product courses. On live webinars, during your promotion period, you can promote an information product, software, some type of physical product, or even an affiliate product. This is a product someone else sells but they pay you a commission for each customer you refer. One way to increase your affiliate sales is to include training on that program if they buy through your link. Another way is to show the results you got with the product and then offer an affiliate link so you can get paid if they buy.

I can point to a good example of this in my own business in the form of a product launch formula sold by another company that I bought and used for my business. This formula really helped my business in a big way. What I would do to promote an affiliate product is show how I got the results, how effective they were and include a link to my affiliate product towards the end of the live webinar so that I can make money if they buy it. This is very effective because you have a product that you believe in, experienced results with and others will be attracted to the belief that you are able to convey because of it. This really works well with software programs.

This is the model that I use most of the time where I give the content at the beginning of my live webinars and the sales part at the end. At a later point in time, I will talk about the other three models of webinar formats.

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Copyright Stephen Beck, 2009

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Stephen Beck enjoys helping families make money online through live webinars. Go get his free online business information at www.wildlywealthywebinars.com so you can start right now.