Wednesday, September 30, 2009

Why Online Webinars Work

A webinar is an event. That is yet another of the many reasons they work so well. Webinars are scheduled for a specific date and time. People commit to attend them as they do any other event.

The act of committing to a scheduled event is a good indicator that you have a good prospect for your business. Events also allow you to build urgency to make a buying decision. I discussed previously how to use urgency utilizing techniques such as scarcity, fixed deadlines, time periods, quantity and the take away.

A webinar is entertaining. They are still novel. They are new and have a certain intrigue to them. I may not be the most entertaining guy in the world but on each of my webinars, there are a lot of folks who listen to my presentation until the very end. I do not think this is because I am an entertaining person. The webinar itself is entertaining and novel. People do not attend webinars every day. Previously email lists were novel and now they are old hat. Then it was a new idea to attend a tele-seminar. Again, those are not considered outdated. However, webinars are still uncommon enough to be interesting.

One reason why webinars create interest is because they are somewhat rare. Email lists were rare in the past, but now they are common. Tele-seminars were very rare, now they are less rare than before. They are not necessarily common but not rare either. Webinars are still at that rare and interesting stage.

Online webinars also have the added benefit of a high level of engagement. A webinar allows you to engage the attendees visually as well as audibly. There are very few tools that allow you to interact with so many touch points and it is proven that adults receive information in this fashion very well.

Think about it. If I want to know something, I do not pick up the phone. Most of us no longer read the newspaper. We may look at it for a few things, but by and large, Americans today turn on the TV or browse online to find their information. A webinar is just like controlled TV, which is why they are so effective in our society today.

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Copyright Stephen Beck, 2009
You have permission to reprint this article as long as you don't make any changes and include the bio below.

Stephen Beck enjoys helping families make money through webinar training. Get your free copy of Stephen's online business information at http://www.WildlyWealthyWebinars.com so you can start right now.

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