Tuesday, October 20, 2009

What Is The Best Way When You Sell Information To Protect It Online?

Prior to this article, I wrote about how there are a couple of different options that you can use to protect your products as you sell information. Using a membership site and requiring each person to log in is one method. Installing and using an ebook protection application is another method. You decide which one is best.

If you decide to go the pdf or ebook protection route, you can find various applications by searching on Google for pdf protection or ebook protection. I do not use this option because I think it is a waste of money. It is my belief that your efforts are better spent selling more products as opposed to trying to stop the minority of people who want to steal your work. Your efforts would be better spent creating new products to sell to your customers. This gives you a bigger bang for your buck and will make you more money in the long run. If I have to choose between the two options, a membership site is the way to go.

One great approach that I use when I sell information is to sell ebooks at a set price, such as $27 and promote my $19.97 monthly audio membership to those buyers. Only customers for my ebooks learn about my audio club membership; therefore, I know who is paying me. Another program that I offer is a gold membership. With this program, they pay a higher amount than the audio membership, which allows me to purchase my membership software, known as AMember. AMember allows me to track user names and passwords for my customers so I can limit access to only my authorized members.

Trying to stop people from sharing a $27 ebook is a waste of my time and effort. Besides I can stop most of the people for free. All I do is tell them in the ebook that the product is not free and that if they receive it for free they should do the right thing and delete it and that works well for me.

The way that I protect my audio membership website is with my aMember membership software. Since my program provides continuous revenue, or even if it was just a one-time fee for a physical or digital product, I have a form of protection by requiring username and password access. In my opinion, a membership website is a much better and more effective solution than a pdf protector.
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Copyright Stephen Beck, 2009
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Stephen Beck shows people how to sell information online. Get his complimentary articles at http://www.squidoo.com/InfoProductsAndPayment so you can start right now.

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