One reason why webinars work so well is because they are one of the few types of events where you can capture uninterrupted attention from your prospects. If you have a product that requires explanation to be sold, this is a perfect way to get that explanation. A newspaper ad or TV ad will not get the job done. Getting your prospects on a webinar is what will close the deal for you.
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One of the best features of a webinar is the ability to take a poll. In your webinar software, there should be a feature that allows you to generate a question and send it to your participants. This is a great way to increase the interaction for your audience. You can even see how many people took the poll compared to who is on the webinar. This way, if you know that 49% completed the poll you can encourage the remaining 51% to complete it as well. This dramatically increases the amount of people that complete your poll. Once you close the poll out you can display the final results to everyone. It is all done in real time.
Since I sell information products online, I like to ask my listeners what their biggest obstacle is to making money on the internet. I usually get results with responses such as: technical hurdles, no good ideas, not enough time, no step-by-step plan, etc. I can then address those responses accordingly. This allows you to actually change your presentation on the fly if you so desire. At the very least, it allows you to have a great idea of the climate of your audience.
These are some great reasons why webinars are powerhouse events. I attribute the exponential growth in my business to webinars and would highly encourage you to check out the potential of these great events.
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Copyright Stephen Beck, 2009
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Stephen Beck shows entrepreneurs how to make profits through internet-based training. Pick up his complimentary online business information at http://www.WildlyWealthyWebinars.com so you can begin today.
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