Showing posts with label online business strategies. Show all posts
Showing posts with label online business strategies. Show all posts

Wednesday, May 12, 2010

Starting An Internet Business Made Easy!


These days a lot of people want to start an internet business, but they are not always sure exactly what to do first. I encourage them to focus on the most crucial component: keywords. Everything begins with keywords. You write articles around the keywords people are actually looking for in the search engines. Then Google and the other engines post your page higher in the rankings which then drives more traffic to your site. With greater traffic comes greater sales. It really is that easy.

So it makes no sense to just pull keywords out of thin air. People will not find your articles that way. Once article can include up to five or six keywords, so I let the keywords dictate what I write about. All that matters is what people want to know. If you keep that in mind, you will get very rich on the internet.

You also want to use your top keyword in the title of your article near the beginning. For example, if you do a search on "webinar strategy," you might find this article, "Webinar Strategy - Four Ways To Promote Your Business." Someone looking for information on webinar strategy will find this article and read it because it is exactly what they are looking for.

Remember your title serves two purposes. It should have the keyword in it, but it should also generate some curiosity because you want people to read your article. You want them to see you as an expert on the topic, and you want to get the backward links.

One more use for keywords is to include them in various places throughout your article. You can even use your less competitive keywords, and Google will rank your article higher for those. Think of it as getting the most bang for your buck.

So begin by doing your research. Figure out exactly what people are typing into the search engines for your niche. Then use those keywords as much as possible. You will see a difference in the amount of traffic AND your sales!

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Copyright Stephen Beck, 2010
You have permission to reprint this article as long as you don't make any changes and include the bio below.


Stephen Beck can help you learn what it takes tostart an internet business and how to make your first $1000 on the internet. Get a FREE link to his webinar replay, where he shows exactly what you should do: http://www.YourOnlineBasics.com.

Thursday, January 28, 2010

Using A Free Marketing Webinar To Have A Postive Rolling Launch

In my past articles I explained the four types of webinar models. In this article I will discuss the fourth and final webinar model and how to get started with a free marketing webinar. I am familiar with this type of webinar because I use them each time I am going to launch a new product.

The overall concept behind this is that you can use a free webinar as a marketing tool for a new product. After this you can then record the number of people who listened to that marketing webinar. The webinar will serve as a check to see how many people attended and how many people bought the product. This will be a golden opportunity for you to use the information as a basis to develop stronger bonds with your joint venture partners.

You will be able to do this based on the fact that your product generated sales, and this can be validated by the information that you sent. It is an easy way to get money for your joint venture partners because no work will be involved on their part, and you will have the opportunity to present the information that you have to their existing lists. The numbers that you gather can then be used to facilitate the overall process of building more partner ties in the future.

The name for this is "rolling launch." It is the same marketing webinar that is being used as a basis to establish business bonds with joint venture partners. The numbers that you generate from the previous webinar will be the deciding factor that secures these joint venture partners. It is not difficult to continue establishing business ties with different joint venture partners. One night while I was having dinner with my family, my wife asked me, "So what about the webinar that you are going to present tonight?" "Webinar?" I said, "Oh yeah, you are right; I do have one? Does anyone want more potatoes...?" What I am trying to show here is that even though I had a presentation, I was not worried. I was familiar with my presentation since I had done the same webinar more than once. And you know what? We made a lot of money from that webinar.

Over the last five months, I have made $142,400 using this same method. When it comes to talking about a rolling launch with marketing webinars, words cannot describe how amazing it is. I love using them!

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Copyright Stephen Beck, 2010
You have permission to reprint this article as long as you don't make any changes and include the bio below.

Stephen Beck enjoys teaching people how to grow their businesses through how-to webinars. Get his free online business information at http://www.WildlyWealthyWebinars.com so your family can start as soon as possible.

Tuesday, October 06, 2009

The Secret To Using A Business Webinar To Explode Your Profits

There is a powerful tool that you can use to promote your business. It is known as a business webinar. Webinars are like meetings that take place online. It is a very effective strategy to increasing your income, generating more customers and making more money. It is a powerful way to dominate the niche that your business participates in. A number of other businesses have utilized them with massive success.

A business webinar has practical use both in an online as well as an offline enterprise. Video is a common occurrence online. It is very similar to a television only with more interactivity. Webinars are a great way to deliver content in a format friendly to your prospective customers.

One of the best features of a business webinar is how you can expose large amounts of people at once. It is an incredible tool of leverage. The time they free up for you can be reinvested back into your business or your personal life.
Imagine getting people on a webinar and only spending your marketing, direct marketing, direct mail, phone calls, or appointments on the people who have actually raised their hand and hung in with you for a sixty minute webinar. That would be a pretty big pre-qualification.

When you host a business webinar, you can talk to 100 people, 500 people or even 1000 people. It does not matter where they are located. Your webinar can be conducted all over the world. It really allows you to focus your marketing efforts on people who are most interested in your niche.

Another major benefit that a business webinar provides is the ability to grab the attention of your prospects and create a sense of urgency. It is very interactive. By utilizing webinars, you can cause your prospect to take action immediately instead of waiting days, weeks or months to do business with you.

Without a doubt, webinars are an incredible tool and worthy of much more attention than they get. Webinars have really transformed my business and I truly believe that they have the potential to transform yours.
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Copyright Stephen Beck, 2009
You have permission to reprint this article as long as you don't make any changes and include the bio below.

Stephen Beck teaches people how to make profits online with business webinars. Go grab his free online business information at http://www.WildlyWealthyWebinars.com so your family can begin today.

Sunday, September 27, 2009

More Reasons Online Webinars Are Events Worth Putting on Your Calendar

What drives the effectiveness of hosting a live webinar is that it has a certain element of entertainment, however that is not the only reason why they are so effective.

One reason why webinars work so well is because they are one of the few types of events where you can capture uninterrupted attention from your prospects. If you have a product that requires explanation to be sold, this is a perfect way to get that explanation. A newspaper ad or TV ad will not get the job done. Getting your prospects on a webinar is what will close the deal for you.

A live webinar is one of the most interactive exposures you can have for your business. You can generate instant feedback with it. One thing I like to do on my webinars is ask the participants if they can hear me. They reply instantly and I can react accordingly. It does not matter what question you ask them, you can use this feature to target the direction you want to go on the webinar.

One of the best features of a webinar is the ability to take a poll. In your webinar software, there should be a feature that allows you to generate a question and send it to your participants. This is a great way to increase the interaction for your audience. You can even see how many people took the poll compared to who is on the webinar. This way, if you know that 49% completed the poll you can encourage the remaining 51% to complete it as well. This dramatically increases the amount of people that complete your poll. Once you close the poll out you can display the final results to everyone. It is all done in real time.

Since I sell information products online, I like to ask my listeners what their biggest obstacle is to making money on the internet. I usually get results with responses such as: technical hurdles, no good ideas, not enough time, no step-by-step plan, etc. I can then address those responses accordingly. This allows you to actually change your presentation on the fly if you so desire. At the very least, it allows you to have a great idea of the climate of your audience.

These are some great reasons why webinars are powerhouse events. I attribute the exponential growth in my business to webinars and would highly encourage you to check out the potential of these great events.

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Copyright Stephen Beck, 2009
You have permission to reprint this article as long as you don't make any changes and include the bio below.

Stephen Beck shows entrepreneurs how to make profits through internet-based training. Pick up his complimentary online business information at http://www.WildlyWealthyWebinars.com so you can begin today.

Tuesday, September 22, 2009

Five Fabulous Features Of Online Web Conferencing

An online web conference provides you with a number of options at your disposal that you cannot get in any other type of presentation type. Here are some of the options that are available to you when you use webinar trainings to sell the products and services your company offers.

1. Question boxes
This is useful to allow any participant who is connected to the webinar to be able to type a question for you to answer. You can choose to address the question immediately or address it at a later point on the webinar. Sometimes I will open up the webinar at the end of the presentation for questions from the participants. You cannot do this on a teleseminar. In fact, it is difficult to do this in any other format.

2. Make the most of your presentation
You can really get your PowerPoint presentation to work for you with webinars. A webinar is so much more powerful than a teleseminar in that your listeners are not just listening along with you, but are also watching along with you as you go through your interactive PowerPoint presentation. This really helps them visually get a feel for what you are talking about and increase their understanding of your message.





3. Utilize an exit survey
An online web conference also gives you the ability to conduct an exit survey. This is very valuable. A survey reveals to you what the participants like and did not like about your webinar. This information can help you to make more sales. If you know who liked the webinar, you now know who may be the best prospects to follow up with. An exit survey can also give you comments to use for testimonials.

4. Involve your listeners with multiple senses
Webinars really involve the participants. They serve as a great way to engage your audience. They tap into multiple forms of sense. They tap into the hearing, the sight and they also allow for interaction. What this does as a result is makes it a presentation that has a higher value than a traditional presentation. It is more effective than a voice only presentation. It is better than reading words on a screen. It communicates your points more effectively.

5. Allows you to involve their emotions
An online web conference gives you the ability to show as well as tell. If you sell software, you can demonstrate how it works. If you have pictures of your product you can show those. For instance, on a webinar I hosted, I showed the participants pictures that I took on trip to Ireland. This is far superior to just trying to describe these pictures in verbal or written words alone.

Other items you can show are websites, membership websites and virtually anything that will help you to make sales. If you have a retail store, you can show the products that you sell there. Business webinars do a fantastic job at getting the sale. The power is found in the ability to stir up the emotions of the participants and get them to interact with you, which drives the sales process. I am not saying that you should never use other selling strategies. I use them as well. I have just found that an online web conference works very well and I do them continuously as a result.


Copyright Stephen Beck 2009

Feel free to share this article on your website, blog, or newsletter as long as you include the following resource box and you don’t make any changes to the article.


Stephen Beck enjoys helping families make money online through online web conferencing. Go get his free online business information at http://www.wildlywealthywebinars.com so you can start today.

Wednesday, August 19, 2009

Dealing With Free vs. Paid Information Products In A Home Internet Business


I help people market information products in their home internet business for a living. One of the most common questions that I get all the time is whether someone should be concerned if they are selling an information product about a topic for which there is free information available. They believe that the presence of the free product eliminates demand for the paid product.

While some people believe free eliminates demand for paid, I have found the opposite to be true, especially in situations where the free product fails to cover as much depth as the paid product. You should be excited when you see a free product because that shows there is interest in your target market.

Keep in mind that there are several topics that you can locate information on at no cost. The challenge is that it would take a significant amount of time to locate the information. Convenience is worth spending money on. It is more convenient to find information in one location. The average person does not want to search on a bunch of websites and put the information together. They want it right now and in your home internet business you can provide it to them.

Think about all the situations where people spend money to save time. Think about all the situations where people pay more for higher quality, especially if the quality of the free products is low. This is exactly what you are doing when you create a product to sell on the internet.

That being said, you should offer a free mini-course to get a person in your marketing funnel. If they are satisfied with your free course, they will want to know more about what you have to offer from your paid resources. They also believe that the paid resources are better and more valuable. Paying for something creates value. Therefore, by consolidating good information you will have the opportunity to make money even if you compete with free resources.

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Copyright Stephen Beck, 2009
You have permission to reprint this article, as long as you don’t make any changes and include the bio below.

Stephen Beck shows families how to sell information online. Go get his 3 free videos at http://www.8weekstoprofits.com so you can begin today.

Thursday, August 06, 2009

Start Your Own Coaching Business Using Video Internet Marketing Strategies


When using internet marketing to start your own coaching business, video is an excellent tool to jumpstart your efforts. By taking the time out to create quality videos that link to your coaching website, you will establish good search engine positioning and attract more clients to your business.

One of the best tools to use to do this is using a flip video camera. You can choose from a few models and they are hand size. The model that I use fits in my hand and features a button that I can press to flip the camera out. Practically anyone can use it. Once I record the video, I connect the camera to the USB port in my computer and the software transfers the video to the computer and uploads it directly to YouTube. It makes the process very simple.

If you are using it to start your own coaching business you want to make sure it has a great microphone. Flip cameras are known for high quality microphones that allow you to record sound as far as three to four feet in distance from the camera itself.

These cameras are very popular, especially for owners of a home internet business. You can connect the camera to a tripod, place it on your desk in your office, create a video instantly and quickly and then place that video right on YouTube so you can pick up good search engine positioning on Google.

While you can use a traditional video camera they are not as good as a flip camera. The reason why is because they do not convert the video from the camera to the computer as simple as the process that the flip camera uses and they certainly do not upload the video online to YouTube for you.

This is what I personally use and many other internet marketers who run legitimate home businesses use them as well. You can even use them to make home videos in addition to videos that promote for you as you start your own coaching business.

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Copyright Stephen Beck, 2009
You have permission to reprint this article, as long as you don’t make any changes and include the bio below.

Stephen Beck teaches families how to make a living selling information. Get Stephen’s 3 free videos at http://www.8weekstoprofits.com so you can start now.