Dealing With Free vs. Paid Information Products In A Home Internet Business

I help people market information products in their home internet business for a living. One of the most common questions that I get all the time is whether someone should be concerned if they are selling an information product about a topic for which there is free information available. They believe that the presence of the free product eliminates demand for the paid product.

While some people believe free eliminates demand for paid, I have found the opposite to be true, especially in situations where the free product fails to cover as much depth as the paid product. You should be excited when you see a free product because that shows there is interest in your target market.

Keep in mind that there are several topics that you can locate information on at no cost. The challenge is that it would take a significant amount of time to locate the information. Convenience is worth spending money on. It is more convenient to find information in one location. The average person does not want to search on a bunch of websites and put the information together. They want it right now and in your home internet business you can provide it to them.

Think about all the situations where people spend money to save time. Think about all the situations where people pay more for higher quality, especially if the quality of the free products is low. This is exactly what you are doing when you create a product to sell on the internet.

That being said, you should offer a free mini-course to get a person in your marketing funnel. If they are satisfied with your free course, they will want to know more about what you have to offer from your paid resources. They also believe that the paid resources are better and more valuable. Paying for something creates value. Therefore, by consolidating good information you will have the opportunity to make money even if you compete with free resources.

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Copyright Stephen Beck, 2009
You have permission to reprint this article, as long as you don’t make any changes and include the bio below.

Stephen Beck shows families how to sell information online. Go get his 3 free videos at http://www.8weekstoprofits.com so you can begin today.

Building An eBook Business Funnel By Selecting The Right Products

When you are building your eBook business funnel do you want to have an inventory of unrelated products? Absolutely not! That is an inventory, not a funnel. The purpose of a funnel is to use it to lead your customers through your marketing process so that they slowly begin to build trust and a relationship with you and your business.

Therefore every product that you implement and every marketing strategy that you employ should have an end goal in mind of moving people through your marketing funnel. Lots of people should enter the top part of the funnel through your lower priced products. A lower amount of people should move to the middle of your funnel with your middle priced products. A small minority should be at the end of your funnel with your higher priced products.

Do not feel that you have to restrict yourself to a certain product type. For instance, I sell the same product in 3 different formats. I sell it as a physical book, an audio book and an electronic book. I sell it at three separate prices and they all sell well.

What ties the funnel together for your eBook business is your newsletter. Your newsletter is how you truly capitalize and maximize your income. What your newsletter does is it builds that relationship with your subscribers on your behalf by providing value to them. This value builds trust and trust allows your prospects to move deeper and deeper into your marketing funnel.

As one final thought, the biggest purpose of my funnel is that it allows me to communicate my life?s passion. My life?s passion is to see as many people as possible come to the saving knowledge of Jesus Christ in their life. I believe by helping people create real home business opportunities; this will give me an opening to share Christ. Of course, if I am able to make money on the internet from this, it is just icing on the cake!

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Copyright Stephen Beck, 2009
You have permission to reprint this article, as long as you don’t make any changes and include the bio below.

Stephen Beck teaches people how to improve their ebook features. Grab his 3 free videos at http://www.8weekstoprofits.com so you can start now.